When comparing small towns to big cities, there’s an obvious yet interesting difference between restaurants. This difference can teach us something about our careers.
In small towns, you tend to see variations on catch-all diners. Standard foods, big menus and maybe they do pie pretty well. We likely associate these places with comfort and routine.
Continue reading “Specialization & Work: Thoughts for Your Career”
The core value of ranking well in search engines is obvious: increased and consistant traffic to your site.
Given the intent-based nature of search engines, this traffic is typically high in quality and has at least a decent chance of resulting in conversions (I’m making many assumptions here, including that you are building pages with SEO value that support the site’s business model and/or goals).
Continue reading “5 Benefits of SEO Beyond Traffic”
When it comes to search engine optimization, people often forget their foundation and it gets them into trouble…
We lose site of our goals and the basic building blocks to get us there.
Continue reading “The Power of the Venn Diagram for SEO – a How-To Guide”
Every single business, organization and person with a website can improve their search engine optimization game.
There is no summit (and that’s a good thing).
But what if your SEO efforts are simply not working? It’s a familiar story for many folks.
Continue reading “SEO Strategy: When It’s Time To Change Course”
Let me start by putting something out there.
SEO is hard.
Whether you’re just joining the rat race or are a seasoned veteran, it’s likely sunk in by now that seeing SEO success for your clients, employer, or your own venture will not happen through casual pursuit. This seems to become more true every year.
Continue reading “5 Essentials For Your SEO Reporting Template”